Website Attracts New Customers
These Pet Care Centers needed some care themselves to help sort out the challenges of multiple locations, multiple names, addresses and phone numbers and to increase their online reach. With our team's marketing platform, we built a responsive design website, SEM and print directory ads generating 850 leads and delivering nearly 7,000 connections. We also optimized nearly 200 online directories with accurate business information for both locations. The result was $180,000 potential new revenue.
Industry: Pet Care / Small Animal Care
Company: These Pet Care Centers
Location: Cincinnati, OH
Size: Multiple Cincinnati locations
Company: These Pet Care Centers
Location: Cincinnati, OH
Size: Multiple Cincinnati locations
According to several studies, the global pet care market is expected to reach USD 202.6 billion by 2025. The business has grown exponentially over the last ten years. To compete in this very busy market, an essential ingredient for success is a smart online presence plus strategies and tactics to attract and retain tech-savvy customers from the area. These Pet Care Centers needed help with the challenges of multiple names, addresses, phone numbers, reviews, and more – all while trying to generate awareness and consideration with the right audience at the right time.
Most Common Online Challenges & Recommended Solutions
Challenge: Website not attracting new customers.
Solution: Updated website design with targeted promotional content. A website should give pet owners a good feeling about entrusting their pets to the care of the pet care center and help engage them with the business. An updated design that looks great on any size screen, and content like pet photo galleries and coupons are just a few of the ways we can teach your old site some new tricks. These Pet Care Centers generated 850 leads worth over $180,000 in potential revenue across two locations.
Challenge: Not managing leads properly.
Solution: Installation of CRM (Customer Relationship Management) tools like social media management to help manage leads. Handling leads can be somewhat like herding cats, especially when they’re coming from Facebook, LinkedIn, and other social networks. Our team can help create a social program with performance tracking and reporting built in. Suddenly all those leads are lining up based on where they came from and what you need to do next.
Result #1
$180,000 potential revenue from 850 new leads. Result #4
Top search engine positions for business in highly visible locations. |
Result #2
81 new rankings for several influential and competitive keywords. Result #5
Created new responsive website viewable on any screen or device. |
Result #3
200 online directories optimized to ensure accurate information for both locations. Result #6
7,000 new connections. |