All too often, the process to reach and maintain presence with your audience becomes so unwieldy, it may feel like a herculean effort to build or rebuild, notwithstanding, dedicating large budgets, resources, and time. The digital landscape during the COVID-19 crisis has leveled the business playing field. Everyone and every entity have the same tools, similar limitations and demand an agile turn-around to an essential response to its customers.
Marketing and ad agencies came up with tricks and tips to support and persuade management into the new digital landscape. Now, we see it as the essential communication tool and its time has come. The security and safety features are stronger than ever before even with occurrence of newsworthy mishaps, The digital divide is more like a digital playing field with tools available for us to collaborate, invent, analyze and communicate. The brand story is not some concept drafted in a vacuum but rather for every single touch point that can be monitored, an assessment can be studied and delivered.
The customers are triggering the true-north insights to marketers unlike ever before. Marketing can now lean into geolocation, direct and indirect engagement, Beyond demographics and buyer preferences, we now have access to the patient’s sleeping habits, eating habits, exercise routines, personal and work stresses, buying habits, financial wellbeing, and the list goes on and on. We even know their VOC2 Max levels, breath-by-breath.
Imagine the possibilities to develop individualized and compelling interaction that aligns directly to the customer story.
The digital model opens up an opportunity that is a two-way street. What is put out there is automatically returned with signs (metrics, indexing and response records), and then adjust for perfection. Marketing communications, content marketing, SEO, SEM and Paid Search, Email, Display Ads and Guest Blogging become tools of the trade. Data is the common denominator and its through the understanding of this data, adjustments can be made quickly to adapt to the nuances an audience is sending.
So many have struggled with this, and rightfully so. It's complex. If you are struggling to adapt to the new digital market, try using some of these tactics to grow your business and connect with more of your audience. If you still are hesitant, send us a message and we can support you through your steps and stages: email@example.com.