Word of Mouth Just Wasn't Enough
Minding your business, whatever business you're in.
From retail stores and home service businesses to healthcare and professional services, we have deep expertise in a breadth of industries, so we can custom tailor a digital marketing plan to your business needs.
Industry: Insurance
Client: Auto Insurance
Location: Statesboro, GA
Client: Auto Insurance
Location: Statesboro, GA
Auto Insurance wanted to be found when potential customers were searching, so our team put together a program to help put their name in front of as many potential customers as possible. The solution included our team's marketing platform, website, directory optimization, yp.com, online display ads and print directory ads. As a result, Auto Insurance was able to reach nearly 114,000 potential clients, generating more than 1,000 connections and 54 leads worth nearly $41,000 in potential revenue.
Most Common Online Challenges & Recommended Solution
Challenge: Word of Mouth just wasn't enough. Making sure they’re found when and where potential clients are searching for them was the main driver for BestRate Auto Insurance. To help put their name in front of as many potential customers as possible, our team implemented a multi-solution approach to build awareness online – and off.
Solution: Search engine marketing generated hundreds of clicks. With a topic as specific as insurance, customers go online searching for exactly what they want. If your business isn't coming up on those searches? You miss out. Pay for those clicks with an SEM program, perform tracking and report ready-to-buy customers.
Challenge: Need something more effective than local newspaper ads.
Solution: Digital marketing push and pull strategy drives leads to the account managers for follow up and closing.
Result #1
144,000 potential clients generating 1,000+ connections and 54 new leads worth nearly $41,000 in potential revenue Result #4
Developed a new responsive website easily viewable on any screen or device. |
Result #2
100 Optimized online directories ensuring accurate business information. Result #5
Engage customers by creating vivid and informative online display ads. |
Result #3
Gained high visibility across multiple search engines. Result #6
Robust local print ad strategy to complement the online efforts. |