Methodlogy
Our Cutting-Edge Marketing Team and Technology
We are committed to building the best marketing programs using our proprietary technology and processes for our clients to succeed in what they do best. Our services include:
Lead Generation Segmentation
Lead Nurturing Lead Scoring
Relationship Marketing Cross-Sell and Upsell
Retention Marketing ROI Measurement
We are committed to building the best marketing programs using our proprietary technology and processes for our clients to succeed in what they do best. Our services include:
Lead Generation Segmentation
Lead Nurturing Lead Scoring
Relationship Marketing Cross-Sell and Upsell
Retention Marketing ROI Measurement
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What is Marketing Automation?
A part of customer relationship management (CRM), our proprietary software is designed to define, segment, schedule, track marketing campaigns efficiently. The process is where our technology is used to automate marketing workflow, be it several repetitive tasks that are undertaken on a regular basis or customized campaigns that draw leads into the funnel for qualification to sales. |
Global and National Enterprises:
We augment your in house marketing department as an outsourced partner.
Our marketing automation platform allows the team at Centaur Strategies to automate and simplify client communication by managing complex omni-channel marketing strategies from a single point with the ability for our clients to view the dashboard at anytime from their own computer.
Local Business:
We give your local business a big online presence.
We offer a full range of customer engagement tools to help businesses enhance the way they connect with customers, build loyalty, manage content and track results. We help businesses of all types increase their visibility using turn-key solutions, allowing our customers to get back to running their business while we work behind the scenes to get them results. The mission we hold for our customers who operate locally is to help grow their business. We have done this for years and for thousands of businesses through our easy-to-use and affordable local marketing technology or a custom marketing campaign that we create, implement and monitor.
We augment your in house marketing department as an outsourced partner.
Our marketing automation platform allows the team at Centaur Strategies to automate and simplify client communication by managing complex omni-channel marketing strategies from a single point with the ability for our clients to view the dashboard at anytime from their own computer.
Local Business:
We give your local business a big online presence.
We offer a full range of customer engagement tools to help businesses enhance the way they connect with customers, build loyalty, manage content and track results. We help businesses of all types increase their visibility using turn-key solutions, allowing our customers to get back to running their business while we work behind the scenes to get them results. The mission we hold for our customers who operate locally is to help grow their business. We have done this for years and for thousands of businesses through our easy-to-use and affordable local marketing technology or a custom marketing campaign that we create, implement and monitor.
foundation
As our methodology is a system of practices, techniques and procedures, our foundation is rooted in Project Management Body of Knowledge (PMBOK). The PMBOK is the stabilizer for which we are able to build methodologies, policies, procedures, rules, tools and techniques and life cycle phases needed to practice project management. Ever one of our clients is unique as is there selling proposition, To set our standards so high, we are able to set our standards so high because we are using the disciplines taught by the project management institute.
principle
When Sales and Marketing work well together, organizations see substantial improvement on important performance metrics: Sales cycles are shorter, market-entry costs go down and the cost of sales is lower.
Centaur Strategies pulls these typically (and traditionally) disparate departments together by using a business optimization method called SMART Strategies. With its marketing technology stack, content is built with the sales team at the forefront to drive the leads while marketing accomplishes its more macro goals of corporate branding. Outbound marketing and CRM are aligned as a funnel of activity that generates measurable impact with bottom line results.
Together, as sales and marketing directs its efforts focused on the same prospects and become completely aligned on decisions and pricing they create messaging that is unified so that each buyer personas is more fully comprehended and better targeted as an ideal customer that increases acquisition, creating targeted ads and symbiotic pitches.
Centaur Strategies pulls these typically (and traditionally) disparate departments together by using a business optimization method called SMART Strategies. With its marketing technology stack, content is built with the sales team at the forefront to drive the leads while marketing accomplishes its more macro goals of corporate branding. Outbound marketing and CRM are aligned as a funnel of activity that generates measurable impact with bottom line results.
Together, as sales and marketing directs its efforts focused on the same prospects and become completely aligned on decisions and pricing they create messaging that is unified so that each buyer personas is more fully comprehended and better targeted as an ideal customer that increases acquisition, creating targeted ads and symbiotic pitches.