corporate value creation
through technical marketing
...and this is how it works ...
Growth hacking is a term that we prefer not to use. However, we own an innate and relentless pursuit to grow our client's branding efforts through the digital environment so as digital marketing experts, we are also dedicated to metrics, improving what is working and fix what is not. It is about the satisfaction of knowing through our relentless pursuit towards success, our client's succeed.
Exploring creative depths
Its all about being where your customer wants to engage. It's not about traditional vs. digital vs. mobile. Moving away from mindset of Business to Business or Business to Consumer is also of same circumstance. To compartmentalized marketing in these separate communication vehicles is of the past. All digital efforts must work in concert with all other appropriate forms of marketing for any product or service. The shift has occurred and digital marketing landscape has defined a different set of rules adding upon the information we know abut also catapulting into the future. Here are some absolute observations:
When people are exceptionally loyal, they are apt to become framers: consumers who frame their own content around your brand. Context is king. As important as content is today, the context is more important in the consumer experience. To empower your consumer to produce content is part of marketing.
While tools like search, (unlike anything we have ever known), are essential to effective digital marketing, better is to understand the intent of people who are looking for the best products and services. Search will soon become serendipitous as discovery will become more strategic.
A lasting journey
Mobile is the epicenter of digital marketing today. Mobile commerce already represents 15% of ecommerce revenue. Once the gateways to mobile commerce are opened further, this number will only grow. By looking at what devices consumers are using, we gain wonderful insight on what is driving consumer behavior.
While it is important for consumers to be aware of your product or service, that's not enough. Consumers must interact with your brand. Who and where you are, speaks volumes of the things that you are into. Ever-improving geo-location technology is helping us realize this fact and retailers are picking up on this idea.
We already live in a fast world. It's only going to get faster. That's why we have established a high level and state-of-the-art Marketing Technology Stack. Unlike our competitors, we don't use overkill of data for data sake but it is used to drive goals and a return on investment proving that Centaur Strategies is a company that stands by its word.