case study: senior living
Bring new residents home with our online marketing solutions.
As a provider of senior living solutions, your number one asset in growing your community is trust. Digital advancements have made it easier for facilities such as yours to build trust (or lose it). How do you capitalize on marketing technology to build your business without damaging the trust you’ve worked so hard to create? First step is to call us. We’ve helped countless communities build the trust, relevance and authority necessary to dominate local search and get found by potential residents.
Most Common Online Challenges & Recommended Solution
Challenge: Need a way to demonstrate expertise to potential residents.
Solution: Custom content marketing. When entrusting their life or the life of a loved one to you, consumers need to trust you are the experts in senior living. But with a fairly standard set of services and/or products, what sets you apart? Demonstrating your expertise in a broad, related set of topics. With our proprietary marketing platform, our team will create and distribute unique content on a monthly basis, guaranteed to position your community as a forward thinker and thought leader in your industry; a facility well-deserving of trust.
Challenge: Please residents / families but few online reviews.
Solution: Review generation. Your facility may get showered with praise on a daily basis from residents and their loved ones. But if that praise isn’t shared publicly, how are others to understand the stellar standard of care you provide? That’s where our team comes in. We have the ability to not only help you monitor and manage your online reviews and digital reputation, but we can actually help you generate new reviews as well. Quality online reviews are a proven tactic for building trust and growing business.