case study: retailers
The perfect marriage of brock & mortar to point & click.
Since sidewalk shoppers became online searchers, retail has never been the same. FACT: businesses with an online presence grow 40% faster* than those that don’t. Now’s the time to be seen and noticed online – with a local online marketing strategy that brings more customers through your doors. Using our team as your resource, the right mix of solutions can help you turn online shoppers into repeat customers.
*Score.org
*Score.org
|
Most Common Online Challenges
& Recommended Solution 
|
Industry: Retail
Client: Black's hardware Location: Rochester, NY For Black’s Hardware, a strategic digital marketing presence was necessary to compete with big-box stores in a highly competitive market. We suggested our Marketing Platform, Responsive Design Website, yp.com, SEM and Local Print Directories.
The program reached 20,000+ potential customers and achieved optimal Google rankings for nearly 175 competitive local keywords. Black’s Hardware also connected with more than 6,000 consumers, leading to 500 qualified leads, worth $45,000 in potential new revenue. |
Challenge: How do I reach Millennials? Local hardware stores going up against the big-box stores is a retail David & Goliath. Black’s Hardware realized that to be relevant in the community, and survive in a highly competitive marketplace, a strategic digital marketing presence was a must.
Solution: Go mobile. Go social. The battleground for retailers is happening on smartphones – the preferred social (and retail) device of the Millennial Generation. This key demographic now assumes retailers will offer them deals, coupons and other incentives to shop and buy. If your mobile and social strategies are less than buttoned-up, now's the time to contact our team. We'll help you click with customers.
Challenge: How do I get videos on my site?
Solution: Content creation program. More and more, videos are becoming the preferred form of online content – who doesn't love watching videos? And if those videos are engaging, and relevant, and worth sharing, you've got a retailer's dream come true. Our team can help you create and distribute original, professional-looking video content to boost awareness and preference.
|
Result #1
20,000+ potential new customers. |
Result #2
6,000+ connected consumers which led to 500 qualified new leads – and the potential for $45,000 in new business. |
Result #3
175 Achieved optimal Google rankings for nearly 175 competitive, local keywords. |
Result #4
Optimized hundreds of online directories ensuring accurate business information. |
|
Result #5
Positioned Black’s Hardware in highly visible locations within top search engines. |
Result #6
Developed a responsive mobile-friendly website that makes it easier for customers to navigate and engage. |
Result #7
Launched multiple search and online display advertising campaigns. |
Result #8
Complemented the online mix with a powerful local print ad campaign. |