case study: real estate
You know what they say about real estate: Online. Online. Online.
Real estate buyers shop online, plain and simple. The Internet and social media are THE time-saving research tools, and Internet marketing is THE only way to be a player. With a strong digital and social presence you’ll reach more buyers, you’ll generate more interest in your properties, and you’ll grab much-needed attention. Our team will spend all the time we’re open, helping you close.
Most Common Online Challenges
& Recommended Solutions
Challenge: Facebook and LinkedIn pages not very engaging.
Solution: Relevant content created and distributed. More and more, Facebook and LinkedIn are considered serious business channels. These are the places to strut, showcase your strengths and engage by sharing relevant articles, stats and local successes. Post a video that separates you from other agents. Our team can help create and distribute social content so that more customers are sold on you.
Challenge: Not appearing in Google searches at all.
Solution: Highly targeted SEO strategy. Search Engine Optimization (SEO) is what separates Google page 1 businesses from Google page 3. Customers perceive that whoever appears on page 1 is more qualified, more successful, more preferred. Our team can help research, refine and carefully insert keywords and phrases that real estate customers use when they search. So they come home to you.
Industry: Real Estate
Client: Bill Pankonin, Regional Owner of Exit Realty
Location Upper Midwest (Illinois, Iowa, Minnesota, North Dakota, South Dakota and Wisconsin)
Bill Pankonin is known as the powerhouse Regional Owner of EXIT Realty Upper Midwest comprised of a region that represents a population of almost 30 million. Pankonin is a second-generation realtor born and raised in the Midwest who joined EXIT Realty as a Franchisee in 2005. he not only focuses on growth in our office but also in developing existing franchise owners and real estate agents which leads to superior stability and retention in the region.
He thought he was doing a good job or even a better job than most business owners in small business. The fact is that he really setting it into his priority list. he was sold on the idea of our deliverables and postings. We provided the dashboard to measure that effectiveness and tweak the program regularly for outcomes his organization seeks.