Case study: Legal & professional services
When it comes to attracting new customers, even professionals like you need professional help. You’ve got a solid business, you’ve paid your dues, you have a lot to offer – so why aren’t you getting hits on your website? Why are you showing up on page 3 of Google results? We feel your pain, and we have your solution. Professional service providers from attorneys to CPAs grow their client base by learning the critical do’s and don’ts of properly reaching your decision-making audience. Where to start?
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Most Common Online Challenges
& Recommended Solutions |
Industry: Legal
Client: The Gil Law Firm Location: Dothan, AL |
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Challenge: Contact info in the listings were outdated. Law firm owners know, even in the smallest markets, competition is fierce. The Gil Law Firm needed a way to boost their online presence and drive greater consideration from potential clients searching for their services in the geo-area.
Solution: Directory optimization program implemented. Real-world scenario: customers seek out legal services online, they've may have heard of your law firm, so they find your business listing and give you a call. but there is a wrong number listed. They think you're out of business. They move on to the next company... and there it is: another lost opportunity. Our team will make sure this never happens, by validating your online business directory listings across 300+ directories. Be more accurate, and be more found – with our team.
Challenge: Not getting enough website traffic.
Solution: Combination SEO / SEM strategy. Search Engine Optimization (SEO) is the science of researching and placing the right words and phrases throughout your online presence, so customers find you. Search Engine Marketing (SEM) is the art of placing your ad in front of customers when they are ready-to-buy. The combination of the two can have dramatic effects on your search rankings. That's the type of professional service our team brings to your business.
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The Gill Law Firm wanted to boost their online presence to reach customers in the Dothan, AL market. With our Marketing Platform, Directory Optimization, SEO, yp.com, Online Display Ads and SEM, they did just that.
All in, their new program generated 500 qualified leads and 2,000+ connections, not to mention the exposure to nearly 400,000 potential clients, improved Google rankings, and optimization of hundreds of online directory listings. Click below to get all the specifics. Generating client leads that hold $750,000 revenue potential for The Gil law Firm. |
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Result #1
500 qualified new leads generating 2,000+ connections. |
Result #2
$750,000 potential new revenue generated from new leads. |
Result #3
400,000 potential clients contacted the brand. |
Result #4
Optimized hundreds of online directory listings ensuring their business is found in person, online and via phone – every time. |
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Result #5
100 highly relevant localized keywords for Improved Google rankings. |
Result #6
Highly targeted online search and display advertising campaigns. |
Result #7
Top search engines positions for business in highly visible locations. |
Result #8
Robust print program. |