Case study: insurance
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Most Common Online Challenges
& Recommended Solution 
Challenge: Word of Mouth just wasn't enough. Making sure they’re found when and where potential clients are searching for them was the main driver for BestRate Auto Insurance. To help put their name in front of as many potential customers as possible, our team implemented a multi-solution approach to build awareness online – and off.
Solution: Search engine marketing generated hundreds of clicks. With a topic as specific as insurance, customers go online searching for exactly what they want. If your business isn't coming up on those searches? You miss out. Pay for those clicks with an SEM program, perform tracking and report ready-to-buy customers. …
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Industry: Insurance
Client: BestRate Auto Insurance Location: Statesboro, GA BestRate Auto Insurance wanted to be found when potential customers were searching, so our team put together a program to help put their name in front of as many potential customers as possible. The solution included our team's marketing platform, website, directory optimization, yp.com, online display ads and print directory ads.
As a result, BestRate Auto Insurance was able to reach nearly 114,000 potential clients, generating more than 1,000 connections and 54 leads worth nearly $41,000 in potential revenue. |
Challenge: Need something more effective than local newspaper ads.
Solution: Yellow pages - both print and online. Traditional print advertising used to be the only way to reach customers. Today, insurance businesses go where their customers go: to the Yellow Pages – both the printed directory and yp.com. Skeptical businesses who try the Yellow Pages are showing remarkable results in generating leads.
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Result #1
144,000 potential clients generating 1,000+ connections and 54 new leads worth nearly $41,000 in potential revenue. |
Result #2
100 Optimized online directories ensuring accurate business information. |
Result #3
Gained high visibility across multiple search engines. |
Result #4
Developed a new responsive website easily viewable on any screen or device. |
Result #5
Engage customers by creating vivid and informative online display ads. |
Result #6
Robust local print ad strategy to complement the online efforts. |