Case study: home & business services
Long before they call you, they Google you.
In normal situations, and also emergencies, consumers are seekers. They go online for the best contractors and home service providers in their area – so your online presence is key. More than key, it’s mandatory. Let our team put you on your customer’s radar, let’s get you seen, noticed, and clicked on. It all starts with a team's strategy tailored for the home and business services industry.
|
Most Common Online Challenges
& Recommended Solution |
Industry: Home & Business Services
Client: Craftsman Electric Location: Cincinnati, OH |
|
Challenge: "We feel invisible"
Solutions: Business listings program.
For the home and business services industry in particular, the Internet Yellow Pages can deliver enormous exposure. Over 60 million users visit yp.com and the YP℠ app each month.* Our team can make sure your business appears at the top of mobile search listings, boosting your chances of being found – and used. *YP Internal Data, April 2016
Challenge: Website looks like it is from the 90's. Working in a highly competitive market, Craftsman Electric knew they needed to get their business in front of more of those area consumers actively looking for electrical services. Only then would they meet their goal of generating more potential new revenue.
Solutions: Updated modern and mobile-friendly website. Good website design takes into account simple navigation, attractive layout, easy access to information, and content that customers find relevant and engaging. If your site appears too "last decade" (or worse), your clicks suffer – and business will suffer. We recommended some home (page) repair … with our team that resulted in generating well over $500,000 in potential new revenue for Craftsman Electric.
|
In order to grow their bottom line, Craftsman Electric knew they had to get their business in front of more potential customers, and they turned to our team for help.
With a product mix that contained our team's marketing platform, SEM, SEO, yp.com, website, online display ads and print directories, Craftsman Electric’s brand was exposed to more than 380,000 interested consumers and 1,000 leads contacted them. |
|
Result #1
380,000 interested consumers exposed to the brand. |
Result #2
3,000 potential new customers engaged with the brand. |
Result #3
1,000 hot leads contacted the brand. |
Result #4
$637,000 in potential new revenue (1,000 leads at an average spend per customer of $637 dollars). |