Case Study: Healthcare
Our prescription for the most effective ways to reach patients.
Today’s reality: patients shop for healthcare the way they shop for cars or refrigerators. They search the Internet to evaluate services, read patient reviews, compare prices and ask friends. A healthy online marketing strategy is no longer a luxury, it’s critical for survival. How do you reach patients who are making decisions about local health services?
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Most Common Online Challenges
& Recommended Solutions 
Challenge: Patients weren't finding us on social media. Visibility to potential patients is a day-to-day struggle for businesses like Cherry Hill Dentistry. This customer appreciates the importance of a solid online presence to stay competitive in an ever-changing marketplace.
Solution: Exposure to 21,000+ potential patients keeps Cherry Hill Dentistry front and center in a competitive market. Targeted Facebook Ads and online display ads. Online marketing tools like Facebook Ads let you target by demographic, location, even online behavior. Done the right way, Facebook can be a powerful prescription to boost awareness and business. Coupled with online display ads, your business can stay consistently healthy and strong.
Challenge: Not listed with the right resources.
Solution: Created and monitored business listing program. To appear in local search results, your online business listings Must be accurate. Our team claims and validates all of your directory listings – to make sure you're getting the very best results. It's estimated that 41% of business directory listings have the wrong address!* The health of your practice relies on accuracy. Our team can help.
*Source: Search Engine Land
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Industry: Healthcare - Dentistry
Client: Cherry Hill Dentistry Location: Lincoln, NE Cherry Hill Dentistry wanted to stay competitive in an ever-changing marketplace, and remain visible to potential patients. What doctor or dentist doesn’t want that?
So our team helped them gain exposure to more than 21,000 potential patients, achieve #1 ranking for several important keywords and generate nearly 500 connections to potential new patients with a product mix of our marketing platform, a responsive website, directory optimization, SEO, SEM, yp.com and print directories. |
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Result #1
Generated exposure to 21,000 patients and creating nearly 1,700 connections. |
Result #2
1st place rankings for several influential and competitive keywords. |
Result #3
Nearly 100 optimized online directories ensuring accurate business information. |
Result #4
Positioned business in highly valuable locations within top search engines. |
Result #5
Created a new responsive website easily viewable on any screen or device. |