Case Study: Automotive
Driving new customers to your business.
An effective automotive marketing strategy can be a beautiful thing. Using proven local online marketing techniques and strategies will help you spread awareness with potential new clients and build loyal relationships with existing ones.
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Most Common Online Challenges
& Recommended Solution Challenge: Website doesn't work on smartphone.
Solution: Updated website design, optimized for mobile. Drivers searching for automotive services on their smartphones (while in “park,” of course) are your hottest prospects, but only if your site looks and functions well on that small screen. We can ensure your site is fueled by a great user experience which means looking good on every device.
Challenge: Not on the first page of Google searches.
Solution: Aggressive SEO strategy across all channels. Knowing exactly what words and phrases your customers use when searching, and knowing exactly how to move your business up in Google rankings, can mean the difference between shifting your business into high gear – or running out of gas. On the internet highway, a smart Search Engine Optimization plan is a must-have.
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Client Industry: Automotive
Company: Eric's Alignment Center Location: Cleves, OH Eric’s Alignment Center wanted to align themselves with customers in need of automotive care, but they also wanted to reach potential customers before they had car trouble. We put together the right combination to accomplish both—our Marketing Platform, Responsive Design Website, yp.com, Online Display Ads and Print Directory Ads.
The program reached 70,000+ potential customers and generated 1,200+ connections. We also created high-quality, custom content and distributed it across multiple online platforms, and claimed and optimized hundreds of online directory listings. |
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Result #1
70,000+ potential customers generated 1,200+ connections. |
Result #2
Created high-quality, custom content distributed across multiple online platforms, including major social media networks. |
Result #3
Claimed and optimized hundreds of online directory listings ensuring Eric’s is accurately found in person, online and via phone – every time. |
Result #4
Provided online presence by building a responsive, mobile-friendly website. |
Result #5
Created new video content to engage customers. |
Result #6
Robust local print ad strategy complemented the online program. |