THE EVER-CHANGING Social Media!
By Jeanmarie Tenuto
I just over-heard this while at the local market. The lady standing in line behind me was on her cell phone and said: " Joanie told me about that company though Messenger. Yeah, Facebook Messenger." How often does this happen? A lot!
We’ve become so used to the presence of social media that it’s easy to forget what a tremendous impact it has had on society and each of our lives. For businesses in particular, it has been a game changer – creating the ability to reach more people at much lower costs than in the past with traditional marketing.
Here are four points to think about:
#1: Technology is QUANTUM!
It allows us to expand our focus beyond our city limits and connect with people and businesses outside our community.
#2: The social media builds TRUST!
The focus is shifting from conversion to nurturing relationships with customers and prospects alike.
#3: TECHNOLOGY DRIVES DEMAND
So, consumers are demanding better technology.
#4: WHO CARES?
People use Google more than anyone has ever used a library card because its there, the world of knowledge at their fingertips. How about you? Are you there to answer the call?
Whatever type of business you have, your customers are most likely on social media. For the next many years, it is expected that more of them will be active on social networks. As the demand grows, the consumers will become more demanding. Their expectations are also shifting to wanting to feel understood. If your business can offer them really interesting content, they’ll remember your name. If your business can offer them something they want or need, at the right time, then you’ll have struck relevancy gold! If you’re not in the social media game yet, now is a great time to join. Give us a call and we can help!
I just over-heard this while at the local market. The lady standing in line behind me was on her cell phone and said: " Joanie told me about that company though Messenger. Yeah, Facebook Messenger." How often does this happen? A lot!
We’ve become so used to the presence of social media that it’s easy to forget what a tremendous impact it has had on society and each of our lives. For businesses in particular, it has been a game changer – creating the ability to reach more people at much lower costs than in the past with traditional marketing.
Here are four points to think about:
#1: Technology is QUANTUM!
It allows us to expand our focus beyond our city limits and connect with people and businesses outside our community.
#2: The social media builds TRUST!
The focus is shifting from conversion to nurturing relationships with customers and prospects alike.
#3: TECHNOLOGY DRIVES DEMAND
So, consumers are demanding better technology.
#4: WHO CARES?
People use Google more than anyone has ever used a library card because its there, the world of knowledge at their fingertips. How about you? Are you there to answer the call?
Whatever type of business you have, your customers are most likely on social media. For the next many years, it is expected that more of them will be active on social networks. As the demand grows, the consumers will become more demanding. Their expectations are also shifting to wanting to feel understood. If your business can offer them really interesting content, they’ll remember your name. If your business can offer them something they want or need, at the right time, then you’ll have struck relevancy gold! If you’re not in the social media game yet, now is a great time to join. Give us a call and we can help!
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growth marketing?
By Jeanmarie Tenuto
At this point maybe not everyone but most in the "biz" know about the funnel for the sales pipeline. Not everyone knows the difference between a growth marketer and a digital marketer. Both have two separate skill sets.
A growth marketer (or growth hacker), is all about one thing: attracting more engaged customers in the moment. While digital (and traditional) marketing focuses on the top of the funnel, and account-based marketer focuses on key accounts, the growth marketer job description requires focusing on the entire funnel.
Not every marketing expert is adept at data analytics and quantitative modelling as not every growth marketer is skilled at user psychology and storytelling. Most companies need both. Time to consider which is essential for your organization and how best to use in driving revenue and strengthening a brand.
A growth marketer (or growth hacker), is all about one thing: attracting more engaged customers in the moment. While digital (and traditional) marketing focuses on the top of the funnel, and account-based marketer focuses on key accounts, the growth marketer job description requires focusing on the entire funnel.
Not every marketing expert is adept at data analytics and quantitative modelling as not every growth marketer is skilled at user psychology and storytelling. Most companies need both. Time to consider which is essential for your organization and how best to use in driving revenue and strengthening a brand.
Time has come for the sales & marketing teams to bond.
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by Jeanmarie Tenuto
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It really does make sense: when sales and marketing work together, metrics soar, costs decrease, and sales cycles are tighter. Sometimes what may appear as the impossible dream, bridging the sales and marketing functions can be viewed as impossible. However, here are a few suggestions that would make the collaboration build success:
1. Establish and maintain company culture.
2. Brainstorm crossover KPIs.
3. Break down barriers.
4. Hold regular meetings.
5. Leverage marketing to showcase your sales team’s expertise.
6. Use collaborative analysis.
7. Collaborate on sales content creation.
8. Inform sales of outbound email schedules.
9. Develop buyer personas.
10. Systemize lead scoring.
1. Establish and maintain company culture.
2. Brainstorm crossover KPIs.
3. Break down barriers.
4. Hold regular meetings.
5. Leverage marketing to showcase your sales team’s expertise.
6. Use collaborative analysis.
7. Collaborate on sales content creation.
8. Inform sales of outbound email schedules.
9. Develop buyer personas.
10. Systemize lead scoring.